pta20140820019
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iQ Power AG: Agreement with Master Distributor

Zug (pta019/20.08.2014/14:15 UTC+2) The following news was just received from the Licensee Discover Energy.

* Discover Energy International Limited (Discover) signs Supply Agreement with new Master Distributor, Omeir Bin Youssef & Sonns LLC (OBY), for the UAE market.
* OBY first orders now being distributed in the UAE.

Discover Energy International Limited, Hong Kong, announces the first new Master Distributor in the Middle East. A Supply Agreement has been signed with Omeir Bin Youssef & Sons LLC. OBY is exclusively distributing Discover's Eco, Eco Premium and Discover Energy Heavy Duty in the United Arab Emirates (UAE). The company's Extreme Duty Commercial Batteries and Automotive Starter Batteries with DISCOVER MIXTECH (utilizing iQ Power's new generation technology) are included in the initial product offering.

Omeir Bin Youssef & Sons LLC is part of the prestigious Omeir Bin Youssef Group that was founded by brothers Mr. Khalifa Bin Youssef & Mr. Omeir Bin Youssef in 1956 with first franchise acquisition in 1959. Today they are one of the most respected business Houses in Abu Dhabi & the UAE. With a presence in varied business sectors (Automotive, Travel Services, Real Estate and Engineering & Technology), OBY employs almost 2,000 staff across many nationalities. Some prominent partners from the past & present are GM, Bedford, Peugeot, Gulf Air, Etihad Airways, ABB and Alstom. OBY has been in automotive business for more than half a century. They are exclusive partners to Peugeot in Abu Dhabi & Al-Ain, and have been associated with Peugeot for more than 15 years. OBY is committed to this excellent and ever growing relationship for many more years, Inshallah.

As a part of the Automotive business expansion strategy OBY & Sons is proud to partner with Discover Energy and IQ Power. OBY is extremely optimistic and enthusiastic about introducing this revolutionary technological product into the battery segment in the UAE. UAE, as the 2nd largest automotive market in the Middle East, and one of the most dynamic in the world, offers very exciting potential for this product and acts as a show window for the region. The product, coupled with the distribution strengths of OBY in the Retail and Corporate segments, and Discover's long history in developing battery distribution networks worldwide, is an attractive combination. "We are targeting to achieve 10% market share in 3 years time in this highly competitive and growing market, our national launch and marketing campaign is set for September 4th" said Ashwani Shiv, Divisional Manager - Automotive, Omeir Bin Youssef & Sons LLC, Abu Dhabi - United Arab Emirates.

Discover is honored to align with such a respected family house in the UAE. This market is an important one for Discover, not only is it one of the largest domestic battery markets in the GCC, but it also serves as a gateway to the rest of the region. Kevin Loman, Director, Discover Energy International Limited, Hong Kong said "We are excited to see the market share that OBY captures with this innovative technology. DISCOVER MIXTECH has its biggest impact in hot climates where the lifetime of a battery is often one year or less, so in a market like the UAE it can change the competitive landscape."

Discover is a manufacturer and distributor of battery and power related products with decades of experience. The company has strategically located facilities globally, world leading OEM and aftermarket customers, and is the largest provider of EV Traction Dry Cell Batteries for OEM Solutions Worldwide. Discover engineers Clean & Green® innovative products and operates responsible product life cycle management and recycling programs.

DISCOVER MIXTECH is the first significant innovation to the flooded starter battery in decades. MIXTECH is designed to generate better performance in Start-Stop applications and to meet the growing demands of electronic usage in vehicles today. Automatic mixing of electrolyte inside the battery ensures uniform acid density for higher sustained performance throughout the entire life of the battery. This prolongs plate life by eliminating acid stratification and thermal gradients, delivering greater material utilization for a lower cost per cycle over conventional batteries. The patented technology was awarded the coveted Automechanika innovation award 1st prize in 2010.

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Emitter: iQ Power AG
Metallstrasse 6
6304 Zug
Switzerland
Contact Person: Dr. Eva Reuter
Phone: +49 251 9801560
E-Mail: e.reuter@dr-reuter.eu
Website: www.iqpower.com
ISIN(s): CH0020609688 (Share)
Stock Exchange(s): Regulated Market in Frankfurt; Free Market in Berlin, Dusseldorf, Munich, Stuttgart
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