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After a record year - HanseYachts AG continues to increase sales
Greifswald (pta035/30.11.2017/14:45) -
HanseYachts AG closed the 2016/2017 financial year with a positive result and an increase in revenue of around 14 million Eur. In the first quarter of the current financial year 2017/2018, the record sales of the first quarter of the previous year have again increased by 8%. In addition (as of September 30, 2017) the order backlog rose by 59%, in comparison to June 30, 2017, a clear sign of the future development of HanseYachts AG. CEO Dr. Jens Gerhardt assesses the group situation: "We see the HanseYachts AG very well positioned in the global market. Thanks to continuous investment in research and development, we have the most modern yacht fleet in the industry. Through the acquisition of the motor yacht brand Sealine and the catamaran manufacturer Privilège, the company is now represented in all important segments. "
The Sealine brand was taken over by HanseYachts AG in 2014 and has since been completely renewed. Today, Sealine is one of the top motor yacht brands in the world and is considered by experts to be an innovation leader in the motor yacht industry. The model offensive has had a very positive effect on the brand. This has been reflected in numerous prizes and awards by the press as well as in the high order intake.
"In addition to a slight growth of 3% in the sailing yacht and catamaran market, we see a growth of 5% in motor yachts. HanseYachts AG has been growing disproportionately to the market for years and, thanks to its competitive advantages, can fully exploit the positive trend in all segments ", commented Dr. Gerhardt.
At the boot in January 2018 in Düsseldorf, the world's largest indoor boat show, two yachts from HanseYachts AG will be competing in the industry's most important award as candidates for the title of "Europe's Yacht of the Year". "This success strengthens the overall strategy of HanseYachts AG. With many new, innovative products, we have laid the foundation for dominating the market next year as well ", says Dr. Gerhardt convinced.
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